Everything you need to track your competitors

12 intelligence signals monitored automatically. One clear report every Monday.

Monitoring

Website Change Detection

We monitor your competitors' websites every 6 hours for any changes. Homepage, product pages, about pages — if something changes, we catch it.

  • ◆ Scanned every 6 hours
  • ◆ Automatic page discovery (pricing, careers, blog, product)
  • ◆ JavaScript-rendered pages supported

Pricing Page Tracking

Pricing pages are checked every 2 hours — twice as often as other pages. Know immediately when a competitor changes their pricing, adds a new tier, or adjusts their packaging.

  • ◆ 2-hour check intervals
  • ◆ Diff detection shows exactly what changed
  • ◆ Historical pricing snapshots

Job Posting Tracker

We scrape job boards twice a week to track your competitors' hiring activity. See which departments are growing, what roles they're filling, and where they're expanding.

  • ◆ LinkedIn, Indeed, Glassdoor, ZipRecruiter
  • ◆ Department and role classification
  • ◆ Headcount trend tracking

Tech Stack Detection

Know what tools your competitors use — and when they switch. We detect 60+ technologies from analytics to payments to frameworks by analyzing their site's code and headers.

  • ◆ 60+ technologies detected
  • ◆ Analytics, payments, CMS, chat, CDN, and more
  • ◆ Change alerts when tools are added or removed

Ad Intelligence

Track your competitors' advertising activity across Google and Meta. See when they launch new campaigns, what formats they use, and how active they are.

  • ◆ Google Ads Transparency Center data
  • ◆ Meta Ad Library detection
  • ◆ Ad format tracking (text, image, video)

Social Media Tracking

We automatically discover your competitors' social profiles and track their presence across Twitter, LinkedIn, YouTube, and GitHub.

  • ◆ Auto-discovery from website links
  • ◆ Follower count tracking
  • ◆ Twitter, LinkedIn, YouTube, GitHub

Reddit & Hacker News Mentions

Track what people are saying about your competitors on Reddit and Hacker News. Catch discussions, complaints, and praise that enterprise CI tools completely miss.

  • ◆ Reddit JSON API (no auth needed)
  • ◆ Hacker News via Algolia API
  • ◆ Checked twice weekly (Tue/Fri)

Pricing Screenshot History

Visual archive of competitor pricing pages captured weekly. See exactly how their pricing evolved over time with full-page screenshots.

  • ◆ Full-page screenshots via Playwright
  • ◆ Captured weekly
  • ◆ Visual history over time

Dashboard

Health Scores

At-a-glance 0-100 competitive threat score per competitor, based on 5 weighted signals: website activity, hiring velocity, ad presence, social presence, and tech sophistication.

Activity Timeline

A live, chronological feed of every change across all your competitors. Color-coded by signal type, grouped by date. Makes the product a daily dashboard, not just a weekly email.

AI Cold Outreach

Generate personalized cold email templates based on competitor intel. Three angles per competitor — referral, hiring-based, and direct value proposition. Powered by Claude AI.

Reports & Delivery

AI-Written Reports

Every Sunday, AI reviews all signals from the week and writes a clear, actionable report. Executive summary, per-competitor breakdowns, and recommended actions — not just raw data dumps.

On-Demand Reports

Don't want to wait until Monday? Business plan users can generate a report anytime with one click. Great for pre-meeting prep or board presentations.

Custom Alerts

Set up rules to get notified immediately when specific things happen — pricing changes, new job postings, or any website change. Via email and Slack.

Email Delivery

Reports arrive in your inbox Monday morning. Add your team — Growth supports 3 recipients, Business supports 10. Everyone stays informed.

Slack Integration

Connect your Slack workspace and reports land in your channel automatically. Alerts show up in real-time too. Available on the Business plan.

Report Archive & PDF Export

Every report is saved in your dashboard and exportable as PDF. Starter keeps 4 weeks, Growth keeps 12, Business keeps everything. Share reports with stakeholders.

SWOT Scorecards

Monthly AI-generated SWOT analysis per competitor plus a competitive benchmark matrix scoring each competitor 1-10 across key dimensions. Business plan feature.

Stripe Receipts

Automatic receipt emails on subscription. Self-service billing portal for plan changes, payment method updates, and invoice history.

See it in action

Add your competitors and get your first report next Monday.

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